It’s understandable, though, why many have questioned whether or not guest blogging will hurt their business. With the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their own link-building and SEO benefit, many marketers have decided to opt against it entirely.Ultimately, developing an SEO boosting guest blogging strategy comes down to providing genuine, helpful and relevant content to educate readers  not low quality content used as a mere container for links to your website.So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like, or link to your blog, it moves up in Google’s PageRank  that means, it’s much more likely to pop up first when someone googles a similar topic. write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience and building genuine relationships with other bloggers or businesses.

Here are a few other quick tips to help you enhance your guest blogging strategy:

1 Although some companies allow you to include links back to your website within the main body of your blog, many prohibit it or change the links over time. Your bio, then, is likely the only place in your guest post that will include a permanent link back to your website.

2 Try to include at least one relevant internal link back to one of the company’s previous blog posts within your guest post. They’ll appreciate the research you’ve done and this small act helps increase their own authority and traffic.

3 Use Google Analytics to track how much traffic your guest post is generating. This will give you a broader idea of what readers want to hear about and see what is working for your business.